China's crane industry continues to upgrade, XCMG leads the new global development trend
Release Time:
Apr 25,2025
XCMG, a company that occupies an important position in the history of the development of the global crane industry, has a 61-year growth process that can be described as a magnificent evolutionary history. From the initial first-generation mechanical era, XCMG launched China's first fully mechanical hand-made 5-ton crane, to the later second-generation introduction and absorption, successfully launched China's first 16-ton hydraulic crane, and then to the third-generation product innovation era, XCMG broke the foreign monopoly of 1,000-ton cranes with its full range of K series products, and repeatedly refreshed the global crane tonnage record with "Made in China". After entering the fourth-generation technological innovation era, XCMG began to build China's completely self-owned G1 crane original technology platform. Today, XCMG's G2-generation full-industry full-cycle value platform has led China's crane industry to a brand-new fifth generation, which not only vividly demonstrates the leap from quantitative change to qualitative change of Chinese crane products, but also realizes the gorgeous transformation of Chinese crane brands from the domestic market to the world stage.
XCMG, a company that occupies an important position in the history of the development of the global crane industry, has a 61-year growth process that can be described as a magnificent evolutionary history. From the initial first-generation mechanical era, XCMG launched China's first fully mechanical hand-made 5-ton crane, to the later second-generation introduction and absorption, successfully launched China's first 16-ton hydraulic crane, and then to the third-generation product innovation era, XCMG broke the foreign monopoly of 1,000-ton cranes with its full range of K series products, and repeatedly refreshed the global crane tonnage record with "Made in China". After entering the fourth-generation technological innovation era, XCMG began to build China's completely self-owned G1 crane original technology platform. Today, XCMG's G2-generation full-industry full-cycle value platform has led China's crane industry to a brand-new fifth generation, which not only vividly demonstrates the leap from quantitative change to qualitative change of Chinese crane products, but also realizes the gorgeous transformation of Chinese crane brands from the domestic market to the world stage.
The automobile industry has the "Toyota Way", while the crane industry is unique and has formed the "XCMG Way". The essence of XCMG's way is concentrated in its persistence in "long-termism", which includes the profound practice of "user valueism", "technism" and "productism". XCMG has always been customer-centric, keenly aware of the continuous evolution of user needs and pain points, and constantly leading the new realm of user experience through technological innovation and innovation of marketing strategies. With continuous strategic investment, XCMG can steadily respond to the ups and downs of the market, so as to seize the opportunities in the future and achieve continuous leadership.
In a market environment with increasingly homogeneous products and increasingly fierce price competition, XCMG Hoisting Machinery has always adhered to the spirit of technological inheritance and innovation and adhered to the development concept of long-termism. Through high-quality competitive strategies, XCMG has not only promoted the continuous high-level development of enterprises and industries, but also ensured that users' benefits are always at the forefront of the industry.
Users said with deep understanding: "After cooperating with XCMG cranes once or twice, they will continue to choose to cooperate with them. This is due to its technical guarantee and excellent quality. Quality, an imperceptible quality, requires long-term accumulation and verification, which is XCMG's unique advantage. Therefore, XCMG is willing to provide us with a 50% value retention commitment for 5 years, which makes us more confident."
XCMG has gradually established a model position for the high-end development of Chinese brands around the world through such a high-quality market-leading strategy.
Wagenborg of the Netherlands expressed its sincere appreciation for the speed of XCMG's progress on its official website and social media. A typical case comes from the high-end market in Australia. A user purchased five all-terrain cranes during his five-year cooperation with XCMG and put forward more than 200 valuable improvement suggestions. After unremitting efforts, XCMG cranes' attendance rate significantly exceeded that of international brands in the recent high-intensity CITIC Pacific iron ore site project. At the same time, Wagenborg of the Netherlands, which has long used European and American brands, has also purchased two XCMG XCA60_EV cranes in a row in just two years.
Sun Jianzhong, Vice President of XCMG Machinery and General Manager of the Crane Machinery Division, said: "The innovation of XCMG Crane Machinery is not to simply add unnecessary configurations or pursue price advantages, but to improve product quality and performance to ensure that users can enjoy an excellent user experience and achieve maximum benefits and full life cycle value." Driven by many initiatives, XCMG Crane Machinery has become a shining "Chinese business card" in the global crane industry, fully demonstrating the outstanding strength and strong competitiveness of Chinese manufacturing and Chinese technology on the international stage, especially in the high-end market. At present, as the global crane industry enters a new stage of development and competition, XCMG is highly expected to lead Chinese crane brands to achieve comprehensive breakthroughs in scale, products, and technology, and then reach the top of brand influence.
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